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Melt is one of the fasting growing food
concept's from California. Authentic gelato and sorbetto
has been loved for hundreds of years in Italy, crepes have
been a staple diet in France for years, however both of
these products but have yet to be fully exposed to consumers
in the U.S. Melt has married age old proven products from
Europe; combined them with the Best Coffee and smoothies
and created the ideal European Café, that has truly
become the 'talk of the town.'
The System
The Melt gelato & crepe café
represents an efficient business model, supported by marketing
and merchandising tools and established operational procedures
that make running the locations relatively simple. Melt
leverages the universal appeal and enormous volume of ice
cream consumption in the United States, but offer something
different.
The Strategy
Their business strategy is a simple one
- provide the customer with a special purchase experience,
by offering a quality product and a unique marketing approach
in an enormous market that is in need of something new.
Ice cream has been around for centuries,
people of all ages, of all walks of life, of all ethnic
backgrounds love to eat ice cream, now is the time to offer
them something new and exciting. A product that derives
it's flavor from the density not from the fat. A product
that tastes out of this world, but at the same time is made
with the finest natural ingredients and has a significantly
lower fat content that regular ice cream.
The Melt team offers a comprehensive
franchise support program that includes:
* Site selection & lease negotiation
* Complete store build out
* Classroom and in-store training
* Marketing and promotional support
* Right to use Melts trademarks and logo's
* Bulk purchasing power
* Comprehensive operations manual
* On-going operational and marketing support
* Comprehensive management information systems
Investment Requirements:
• Total Capital Investment:
$200,000-$400,000
• Liquid Capital Required:
$50,000
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